Month: August 2026

Telling a Story With No One Speaking

I spent three weeks last year trying to build a “haunted” bedroom for my own project, and I ended up with nothing but a pile of expensive, high-poly assets that felt like a museum exhibit rather than a lived-in space. Most design blogs will try to sell you on this idea that environmental storytelling is…

By Tobias Lindqvist August 5, 2026 Off

The Complete Guide to Marketing an Indie Game

Most “complete guide to marketing an indie game” articles read like they were written by a corporate PR firm that’s never actually spent a Tuesday night staring at a Steam page with zero impressions. They tell you to “leverage multi-channel synergies” or “optimize your funnel,” which is just fancy way of saying you should throw…

By Tobias Lindqvist August 1, 2026 Off